Are you ready to play the best poker of your life?

Steve Blay is now available for one-on-one coaching


One-on-one coaching (NL Hold'em only)


Generally, via phone or Zoom
Live coaching may be available in Las Vegas
and North Florida / Orlando / Tampa areas


$300 per hour

$1,200 for 5 hours (can be divided into several sessions)

How to book

Contact Steve directly

Or by phone, more information is available by contacting Megan at Poker Royalty
in Las Vegas - 702-868-9003, from 9AM-2PM PST, M-Th.

About Steve Blay

Steve Blay is a software engineer and poker coach. He is the founder and programmer behind, which allows members to learn while playing poker against over 8000 lifelike opponents. Since 2009, the site has had over 80,000 members from 175 countries.

Blay received national attention when his computerized simulation correctly predicted Qui Nguyen's dominating victory at the WSOP Main Event. When the news reached Qui's family, they flew him to Las Vegas to serve as Qui's personal poker advisor during the Final Table.

Blay is also a certified chess coach and poker tournament director.

In 2017, Blay directed the Secrets of the World Champions seminar at the Rio Hotel in Las Vegas. He also produced a series of hand review videos with 2017 World Champion Scott Blumstein.

In 2018, Blay was an invited guest at US Special Operations Command (US-SOCOM) in Tampa, regarding the usage of artificial intelligence for the benefit of our Elite Special Forces. The all-day panel discussion featured military leaders and civilian experts in artificial intelligence and machine learning.

In 2019, after two years of research, Blay released, the first training site with GTO-style Pot-Limit Omaha virtual opponents. CardPlayer Magazine ran the story.

In 2020, Steve made some brief appearances in the movie Poker Queens, a movie about gender disparities in poker. During the filming of the movie, he served as advisor to one of the women poker players participating in the WSOP.


"I want to thank Steve Blay for his help and support before and during the final table!" -- Qui Nguyen, 2016 World Champion

"In preparation for a NL tournament, I engaged Steve Blay as a coach. He is world-class and it's been an extraordinary learning experience and a lot of fun. Steve brings mathematical rigor, deep analytical experience and a warm personality to every conversation. He's gently and patiently getting me to a whole new level of play." -- P.B., Brooklyn, NY

"I won the $1000 buy in “high roller” event at MGM-National Harbor, and Steve's coaching and APT were instrumental in my getting to this level. I am especially grateful to Steve for two things: (1) supporting my confidence level and making me feel like I was not far off; and (2) making me pledge not to make a deal. There were certainly others at the final table who wanted a deal, but I persevered." -- Lee Van Voorhis, Washington DC

"Good Morning Steve, I wanted to take a couple of minutes and let you know that I enjoy the coaching that you provide and I am truly glad that I found you. Your style of coaching is one that I look forward to. You have a great ability in moments that I am really confused as to my play, to showing me a different way to look at the situation. Although I have read many books on poker and watched many videos, working with you and bringing all of those tools together has not only improved my game but also my understanding and confidence of the game tremendously. When I spend money, I look for the best value and this is where the value is recognized the most." -- Eddie Brown, Las Vegas, NV

"Steve took my game to the next level, helping me improve my preflop discipline, navigate tricky spots postflop, and apply aggression in high-leverage situations. Moreover, Steve's positive outlook helped take the sting out of failed attempts as he provided guidance on areas of improvement. Coaching sessions with Steve were truly enjoyable; Steve helped me see the game in new ways and always left me excited to try out a new move." -- Chris J., Washington, DC

"I recently had the pleasure to receive one on one coaching from Steve Blay in an attempt to get “caught up” to the poker world after over a decade of being too caught up in my world for any poker. I found our time together to be informative, interesting, with enough humor and “rigorous honesty” to keep it from being either dry or grueling. Steve has a knack for determining just how far I was able, at this time, to grasp what he is teaching and then moving on." -- Terry D., Mankato, MN

"Congratulations Coach Steve, for transforming me into a winning poker player! Because of your unique and personal training style I am now cashing in more tournaments than ever before. Through our lessons you instantly spotted my weaknesses in proper betting sizes and hand ranges. Your feedback turned that part of my game around.
I believe if one is looking for a coach I firmly recommend they call you, Steve. You are an insightful coach and a pleasure to work with. A bonus is your "Advanced Poker Training" site for practice. It’s definitely the best poker training site in the market. I really appreciated your patience with me throughout my WSOP Main Event prep. I may not have won - but I know I felt more confident and actually went deeper as a result of your coaching."
 -- Janie Maddox, Monterey, CA

"I've never played against anyone else like Steve - he never has a bad day. He always brings his 'A' game and nothing seems to phase him. So frustrating to play against. I begged him to coach me for over a year, before he finally gave in. The depth of his thought process really blew me away." -- Kyle Harrington, Tampa, Florida